diff --git a/src/app/about/page.tsx b/src/app/about/page.tsx
index e7d66c0..f19eee9 100644
--- a/src/app/about/page.tsx
+++ b/src/app/about/page.tsx
@@ -1,7 +1,7 @@
 import type { Metadata } from "next";
 import { cachedDb } from "@/lib/cached-db";
 import Ad from "@/components/Ad";
-import { AD_MREC } from "@/lib/ads";
+import { AD_TEXT } from "@/lib/ads";
 import Link from "next/link";
 
 const { all, count } = cachedDb(86400);
@@ -148,7 +148,7 @@ export default async function About() {
 
         {/* One rectangle, at a section break well into the piece — someone
             still reading here has settled in. */}
-        <Ad format={AD_MREC} />
+        <Ad format={AD_TEXT} />
 
         <h2 id="why-not-popularity">Why not just rank by popularity?</h2>
         <p>
diff --git a/src/app/category/[category]/page.tsx b/src/app/category/[category]/page.tsx
index 79d71d8..f84d17d 100644
--- a/src/app/category/[category]/page.tsx
+++ b/src/app/category/[category]/page.tsx
@@ -123,7 +123,6 @@ export default async function Category({
         </div>
         {split > 0 && (
           <>
-            <Ad format={AD_TEXT} />
             <div className="grid">
               {rows.slice(split).map((p) => (
                 <Card key={p.id} p={p} />
diff --git a/src/app/globals.css b/src/app/globals.css
index a802af7..2038a03 100644
--- a/src/app/globals.css
+++ b/src/app/globals.css
@@ -445,13 +445,13 @@ body:has(.player) { padding-bottom: 122px; }
    prepends. No label of our own: the banners get that caption and the text
    link carries its own "Sponsored" inside the frame. */
 .ad { display: block; width: 100%; margin: 0 auto; }
-.ad[data-cp-filled] { margin: 34px auto; }
+.ad[data-cp-filled] { margin: 10px auto; }
 
 /* ad.js gives the frame display:block inline but no margin, so this is what
    centres a 300px creative in a wider column. */
 .ad > iframe { margin-left: auto; margin-right: auto; }
 
-.ad-text_link[data-cp-filled] { min-height: 40px; margin: 26px auto; }
+.ad-text_link[data-cp-filled] { min-height: 40px; margin: 10px auto; }
 
 .ad-banner_300x250[data-cp-filled] { min-height: 266px; max-width: 300px; }
 
@@ -471,7 +471,7 @@ body:has(.player) { padding-bottom: 122px; }
 
 /* A unit sitting in a stack of .row links belongs to the stack, not to the
    page around it. */
-.rows > .ad[data-cp-filled] { margin: 14px auto; }
+.rows > .ad[data-cp-filled] { margin: 10px auto; }
 
 /* Off-screen until it takes focus, then the first thing on the page. Kept out
    of the flow with a negative offset rather than display:none, which would
diff --git a/src/app/hosts/page.tsx b/src/app/hosts/page.tsx
index 9ed113f..9f55658 100644
--- a/src/app/hosts/page.tsx
+++ b/src/app/hosts/page.tsx
@@ -24,7 +24,7 @@ export default async function Hosts() {
 
   // A stack of 300 compact rows. text_link is the only format that belongs in
   // it — a rectangle here would break the column in half.
-  const ads = adPlan(rows.length, { first: 13, every: 40, max: 3, formats: [AD_TEXT] });
+  const ads = adPlan(rows.length, { first: 13, every: 40, max: 1, formats: [AD_TEXT] });
 
   return (
     <div className="wrap">
diff --git a/src/app/language/[lang]/page.tsx b/src/app/language/[lang]/page.tsx
index e97524c..d574377 100644
--- a/src/app/language/[lang]/page.tsx
+++ b/src/app/language/[lang]/page.tsx
@@ -140,7 +140,6 @@ export default async function Language({
         </div>
         {split > 0 && (
           <>
-            <Ad format={AD_TEXT} />
             <div className="grid">
               {rows.slice(split).map((p) => (
                 <Card key={p.id} p={p} />
diff --git a/src/app/page.tsx b/src/app/page.tsx
index ebb1a1f..09a5080 100644
--- a/src/app/page.tsx
+++ b/src/app/page.tsx
@@ -5,8 +5,6 @@ import TimeAgo from "@/components/TimeAgo";
 import type { Podcast } from "@/lib/db";
 import Card from "@/components/Card";
 import Art from "@/components/Art";
-import Ad from "@/components/Ad";
-import { AD_TEXT } from "@/lib/ads";
 import Link from "next/link";
 
 const { all, count, languageBuckets } = cachedDb(300);
@@ -75,11 +73,7 @@ export default async function Home() {
         </div>
       </div>
 
-      {/* A text link, not a banner: it is the only format that can sit between
-          the hero and the first row of shows without pushing them down. */}
-      <div className="wrap">
-        <Ad format={AD_TEXT} />
-      </div>
+      {/* The homepage carries no ad unit. */}
 
       <section className="wrap">
         <h2 className="sec">Deep catalogues, still publishing</h2>
diff --git a/src/app/podcast/[slug]/page.tsx b/src/app/podcast/[slug]/page.tsx
index db294c0..ae352e6 100644
--- a/src/app/podcast/[slug]/page.tsx
+++ b/src/app/podcast/[slug]/page.tsx
@@ -7,7 +7,7 @@ import type { Podcast } from "@/lib/db";
 import Card from "@/components/Card";
 import Art from "@/components/Art";
 import Ad from "@/components/Ad";
-import { AD_MREC } from "@/lib/ads";
+import { AD_TEXT } from "@/lib/ads";
 import FollowButton from "@/components/FollowButton";
 import { LatestButton, ShowEpisodes } from "@/components/ShowEpisodes";
 import PlaylistButtons from "@/components/PlaylistButtons";
@@ -235,7 +235,7 @@ export default async function Show({ params }: { params: Promise<{ slug: string
           to look at something, which is the only condition under which a
           rectangle is worth its space. Nothing above it — the play button, the
           follow button and the feed URL are what this page is for. */}
-      <Ad format={AD_MREC} />
+      <Ad format={AD_TEXT} />
 
       {sameHost.length > 0 && (
         <section>
diff --git a/src/app/search/page.tsx b/src/app/search/page.tsx
index bf8df73..aff082d 100644
--- a/src/app/search/page.tsx
+++ b/src/app/search/page.tsx
@@ -105,7 +105,6 @@ export default async function Search({
               </div>
               {split > 0 && (
                 <>
-                  <Ad format={AD_TEXT} />
                   <div className="grid">
                     {results.slice(split).map((p) => (
                       <Card key={p.id} p={p} />