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frmoretto/README.md

Francesco Marinoni Moretto

Agentic commerce · machine-readable commerce · AI standards · Author of Selling to Agents (Affero Press, 2026) · Milan

I work on how AI agents discover, read and buy from merchants, and on what merchants need to publish to be understood. Ex-founder - 3,000 apps published on the app stores.

Research

Layered Agentic Retrieval (LAR): a declarative publisher-side surface, not an agent-side retrieval orchestration pattern. It describes how an institution structures what it publishes so that AI agents can resolve, parse and act on it deterministically.

  • Working paper: Marinoni Moretto, F. (2026). Layered Agentic Retrieval: A Publishing Architecture for Agent-Native Web Surfaces. SSRN. doi.org/10.2139/ssrn.6801118
  • Reference implementation: lar-spec/lar (JSON Schema and worked examples, Apache-2.0)

Measurement

ucp-probe: a minimal, unaffiliated probe of agentic commerce endpoints, run against live stores since May 2026. MIT.

Standards

  • W3C / GS1 Workshop, E-commerce for Humans and AI Agents, Zurich, September 2026. Position statement: Toward a Shared Convention for the Publisher-Side Agent Surface.
  • Universal Commerce Protocol: Discussion #867, Four measurements of the UCP surface, no shared denominator: a proposal for a common reporting frame.
  • IETF DAWN: participant in the discussion on agent discovery and trust artifacts.

Book

Selling to Agents: The Merchant Playbook for Agentic Commerce, Affero Press, 2026 (forthcoming).

Speaking and teaching

  • W3C / GS1 Workshop, Zurich: Toward a Shared Convention for the Publisher-Side Agent Surface (Sep 2026)
  • JJ Academy, Claude 101 workshop, Milan: participant, brought in as co-instructor (Sep 2026)
  • ILTA Legal Tech On Tour, Milan: fireside on practical AI adoption in the legal profession (Jun 2026)
  • AI Engineer Europe, London: Stream Coding methodology (Apr 2026)
  • Agents Anonymous Milan: Stream Coding methodology (Mar 2026)
  • Claude Code Meetup Milan: Hardstop safety plugin (Feb 2026)
  • Aperitivo AI Milan: Stream Coding methodology (Dec 2025)
  • AI Tinkerers Milan: voice AI live demo (Jun 2025)

Developer tools

Hardstop: fail-closed safety plugin for Claude Code and Cowork. Regex patterns plus semantic analysis with Haiku. npx hardstop install npm version npm downloads

Clarity Gate: pre-ingestion verification of epistemic quality for RAG.

Stream Coding: documentation-first AI development methodology, with specverify for independent specification verification and coderec for brownfield codebases.

Shopify Dev MCP Changelog: independent changelog for @shopify/dev-mcp, which ships almost weekly without release notes. All 39 versions installed and diffed, updated daily by a GitHub Action.

ArXiParse: scientific paper extraction platform.

Claude Memory Research: systematic testing of Claude's memory system.

Claude's Hidden Toolkit: reverse-engineering of Claude.ai's internal tools, published under N1AI.

Community

  • Chapter Lead, The AI Collective Milan (2026-present)
  • AI Practice & Community Lead, N1AI (2025-present)

Elsewhere

sellingtoagents.com · SSRN · ORCID 0009-0004-0096-4712 · lar-spec · Sessionize · LinkedIn

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